Brand Profile

Based on the right mind for people and society,
KD Navien creates a comfortable and healthy living environment for our customers.

About CI

KyungDong's symbol mark, BETTERFLY, symbolizes the future we will create,
It contains the will to FLY towards a better future.
It is composed of orange and navy wings by taking the motif from K, the initial of KyungDong.
Orange Wing is an energy technology that warms the world based on upright belief.
The navy wing symbolizes constant innovation for a pleasant living environment and a healthy global environment for customers.
From our daily life to the city and the environment
KyungDong's vision of spreading comfort is expressed in both wings.

Design Concepts

  • Orange Wing
    - Energetic/Warm/Creative/Familiar -
    This color symbolizes the energy technology of KyungDong to heat up the world.
  • Navy Wing
    - Professional/Faithful/Comfortable -
    This color symbolizes the constant innovation of KyungDong to create a comfortable living environment and a healthy global environment.
  • Symbol
    With KyungDong's initial "K" as the motif, the design contains KyungDong's management philosophy that regards human as the core values, with a diagonal line heading upward to the right of 36.5 degrees.

Brand Identity

navien

The Brand Identity will play a leading role in all customer communications in KD Navien. Unlike corporate brands, BI Navien's logo was developed in a concise and wordmark-type style to express a modern and sophisticated image.

CI Signature (symbol+logo Combination)

Korean

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English

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Corporate Core Values

"KyungDongDAUM"

KyungDong Daum is the core value that underlies everything we do.
Through innovation for a pleasant living environment based on upright belief
We provide reliable, perfect quality and service.
Through this, the healthy living environment of customers and
We realize a better tomorrow's social environment.

  • Pursuit of Principle
    Pursuit of Principle
    By practicing “social contribution through business,” we are upholding our honest philosophy for a better living space and natural environment.
  • Innovation of daily living environments
    Innovation for Living and Environment
    We prepare the technology necessary for society and move on together to innovate the living environment.
  • Commitment to Quality
    Commitment to Quality
    To be together in the life of customers, we are committed to delivering the best quality products and services.

Brand Core Values

THINKLIVING AND ENVIRONMENT
THINK Social Contribution through Our Business
(Philosophy, Care, Principle)
LIVING Comfortable residential & urban environment
AND
ENVIRONMENT Healthy Natural Environment
Based on the principle, "social contribution through business,"
we think about the comfortable life and environment of our customers.
The brand’s core value, ‘KyungDong’, can be summed up in one word: THINK LIVING AND ENVIRONMENT.
THINK reflects our beliefs and philosophy of always thinking, researching, and caring for people and the environment.
LIVING AND ENVIRONMENT means a pleasant living environment and social environment, and furthermore, a healthy global environment.
Through the brand core value THINK LIVING AND ENVIRONMENT We expressed our will to become a true ‘comfortable living environment partner’ for our customers.
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  • Boilers/Water Heaters Our eco-friendly condensing technology creates a warm living environment and takes the lead in preserving a healthy natural environment.
  • Hot water Mats Through the optimum sleep temperature Provides a comfortable sleeping environment Add value to life.
  • Total Air Care(TAC) System Clean air fills every living space, making it a pleasant and healthy living environment.
  • Smart Home System Smart Home IoT technology makes life comfortable, convenient and safe.
  • Customer service We provide a safe service that places top priority on the health of our precious family and customer satisfaction.