▲ KD Navien’s “Navien Condensing ON AI” boiler featured in new TV commercial

[27^th, SEP, 2024] KD Navien, “The Pleasant Living Partner,” has launched new TV commercials for its “Navien Condensing ON AI” bolier and the “Navien Mate.” KD Navien’s “hot water technologies” and “deep sleep technologies” were humorously showcased by actor Dong-seok Ma, highlighting the need for new living environment solutions.

The campaign begins with the theme “Gift is Navien,” portraying the “Navien Condensing ON AI” and its fast, enough hot water as a gift that makes life more convenient. In two separate commercials, Dong-seok Ma gifts the “Navien Condensing ON AI” to a family who has recently moved and a couple who just had a child. At first, the families wonder why they received a boiler as a gift but finally understand its value after picturing a decade of issues with slow and unreliable hot water supply. The campaign concludes with the message, “Struggle with hot water or choose Navien,” showcasing KD Navien’s confidence in its cutting-edge technology.

In the “Navien Mate” commercial, the “AI-driven deep sleep solution” adjusts to the ideal temperature, emphasizing how sleep quality is enhanced by advanced technology. In the commercial, three mini-me versions of Dong-seok Ma appear, taking charge of breathing and sleep analysis, as well as adjusting the Navien Mate’s temperature. They monitor breathing and sleep to fine-tune the Navien Mate’s temperature by 0.5°C to deliver the ideal sleeping environment. With the message “The difference in technology makes a difference in sleep,” the Navien Mate demonstrates its cutting-edge technology for a restful night.

KD Navien has teamed up once again with actor Dong-seok Ma this year to represent the comfort it brings to everyday life. Notably, his charismatic “problem solver” image adds synergy to KD Navien’s mission as delivering solutions across all aspects of the living environment. These commercials highlight the often overlooked daily discomforts, like slow hot water supply and fixed mattress pad temperatures regardless of the sleep stage, making KD Navien stand out. The commercials are praised for humorously portraying the need for the “Navien Condensing ON AI,” with its fast and enough hot water supply, and the AI-equipped "Navien Mate."

KD Navien’s communications director, Kim Yong-guk, remarked, “The new commercials portray the 'boiler' as a thoughtful gift to resolve inconveniences caused by hot water supply and the Navien Mate as a provider of restful sleep through AI technology.” He further added, “I hope that KD Navien’s cutting-edge technology will help make everyday life more pleasant.”